Posted on my employer’s blog: The Pharma Comms role: what it often is, and what it should be
There needs to be a paradigm shift within Pharma to ensure that Comms Managers can contribute fully to all aspects of the brand communication plan. In order to be able to do this effectively, they will need support from people with the breadth of experience and skills to be able to come up with and deliver fully integrated, strategic communication programmes for all audiences and across the entire life cycle of the product
The Nanny Doctors have, unfortunately, been at it again:
“Poor alcohol regulation could cost up to 250,000 lives in England and Wales over the next 20 years, doctors warn.
Writing in The Lancet, leading liver disease specialists say measures including a minimum price of 50p per unit are urgently needed.”
Just how paternalistic and plain wrong this piece is has already been written about most eloquently by Longrider and Tim Worstall, and there is little that I could add. That said, perhaps the best comment comes from the ever-dependable Daily Mash:
“THOUSANDS of public health experts could disappear over the next two weeks if they don’t shut it, according to a new study. Professor Henry Brubaker, from the Institute for Studies, said: “Our graph shows the number of articles in the Lancet about people who are just trying to have a good time will soon fall off a cliff at precisely the same rate as their authors.””
UPDATE: Dick Puddlecote points out the method by which the proposed measures to protect us from ourselves will be justified…
UPDATE #2: Wow! Davy over at the UK Libertarian has written the best rant on this topic I’ve seen yet…
>You’ve probably heard of John Maynard Keynes recently in connection with our current economic woes; unfortunately, if your main source of news and current affairs is mainly the BBC or the Guardian then you may think that his theories are what are needed to get things back on track…
Honestly, this video is awesome!
(PS: If you liked that, there’s a sequel here)
After having waited an eternity for Three to sort out a Froyo (Android v2.2) update for my HTC Desire phone, I finally found out it was available last night and – naively, with retrospect – applied the update straight-away.
All proceeded nicely, and around 20 minutes later my phone restarted and – hooray! – there was Froyo in all of its glory. Okay, nothing much has changed in reality, although the new Portable Wifi Hotspot facility is brilliant!
There was just one, ever-so-small problem. As part of the update, I’d lost all access to the Android Market. A few minutes on Google showed that I was not alone. To cut a long story short, a spent the next 2 hours:
- Downloading the MyBackup APK on my laptop and then transferring it to my phone via USB cable (luckily I had installed previously a file manager app allowing me to find and run the installation – not sure how I could have done this otherwise)
- Backing up all of my data and applications onto my SD card
- Performing a factory hard reset
- Restoring all of my backup data (including spending about an hour having to set up my email accounts from scratch, etc)
In short, I’m not impressed by this whole shambles. Quite frankly, in this day and age, I shouldn’t have to have a reasonable grasp of IT and waste hours sorting out an issue that should not have occurred in the first place. My phone is a standard-issue HTC Desire from Three (i.e. not rooted or unlocked); there is absolutely no excuse for the update to have screwed up in this way.
Contrast this to me upgrading my home PC recently to Windows 7. Contrary to my expectations (based on having performed multiple re-installations on my computers over the years, from Win98SE onwards), this was almost completely pain-free, the only manual update I needed to do afterwards was to locate and install a WIn7-compatible driver for my laser printer.
If Microsoft is now superior at updates, then Three really has a problem. Sort it out!!