Archive

Archive for January, 2012

Until death (or the expiry of the budget) do us part

Posted on my employer’s blog: Until death (or the expiry of the budget) do us part

The next time that you pull together a proposal for a Med Comms activity, ask yourself the following question: what is it exactly that this event will achieve? You probably already have some metrics in mind that you will sell to your client/boss, but really challenge yourself: short of a direct, visible effect on sales of the brand, what exactly will the return on investment be?

Advertisements