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Manu elsewhere…

Posted on my employer’s blog: First impressions count: why you must do more to manage your medical communications

Our approach is that you need to be pro-actively communicating with your audience all of the time – not just whenever you have some data to present or an issue to manage. If you or your advocates don’t make the first impression, someone else will do it for you, and you may well not like the long-term outcome…

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