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Manu elsewhere…

Posted on my employer’s blog: What should healthcare comms agencies learn from Lady Gaga?

Lady Gaga is successful because she is unique – she is doing things which we have not seen before in the music scene. For me, the lesson for healthcare comms agencies (or any business for that matter) is clear – it’s not enough to be excellent at what you do, to be truly successful you need to stand out in the crowd.

Categories: healthcare
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