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Manu elsewhere…

Posted on my employer’s blog: The Pharma Comms role: what it often is, and what it should be

There needs to be a paradigm shift within Pharma to ensure that Comms Managers can contribute fully to all aspects of the brand communication plan. In order to be able to do this effectively, they will need support from people with the breadth of experience and skills to be able to come up with and deliver fully integrated, strategic communication programmes for all audiences and across the entire life cycle of the product

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