Archive for February, 2010

Bust size and hitchhiking: who said science is boring…?

>For anyone thinking that science (specifically psychology) is a bit dull, you’ve clearly been reading the wrong journals… Take this particularly pleasing example:

Yes, you read that right:

To test the effect of a woman’s bust size on the rate of help offered, 1200 male and female French motorists were tested in a hitchhiking situation. A 20-yr.-old female confederate wore a bra which permitted variation in the size of cup to vary her breast size. She stood by the side of a road frequented by hitchhikers and held out her thumb to catch a ride. Increasing the bra-size of the female-hitchhiker was significantly associated with an increase in number of male drivers, but not female drivers, who stopped to offer a ride.”

I have to tip my hat to Dr Guéguen; having looked through some of his (I assume that it is a ‘he’, although I realize that is based purely on the fact that I would have loved to have done the research myself) other published articles, he has been able to get funding for some truly original fieldwork, albeit with entirely predictable outcomes:

  • Gueguen N. The receptivity of women to courtship solicitation across the menstrual cycle: a field experiment. Biol Psychol 2009;80(3):321-4. “It was found that women in their fertile phase, but not pill-users, agreed more favorably to the request than women in their luteal phase or in their menstrual phase”
  • Guéguen N, et al. Sound level of environmental music and drinking behavior: a field experiment with beer drinkers. Alcohol Clin Exp Res 2008;32(10):1795-8. “High level volume led to increased alcohol consumption and reduced the average amount of time spent by the patrons to drink their glass”
  • Guéguen N, et al. Women’s eye contact and men’s later interest: two field experiments. Percept Mot Skills 2008;106(1):63-6. “Longer duration of eye contact was associated with an increase of smiling.”
  • Gueguen N. Women’s bust size and men’s courtship solicitation. Body Image 2007;4(4):386-90. “It was found that increasing the breast size of the female confederate was associated with an increasing number of approaches by men.”

So, in summary, the inevitable conclusion is that success in any number of life’s trials and tribulations for women can be made significantly more likely by purchasing an inflatable bra now available from all good retailers… 😉

PS: Just spotted a fantastic quote in that last link: “”We predict women all over the UK will be storing these in their desk drawers ready for the mistletoe moment with the office hunk. Plus they’re easily and quickly deflated when Nigel from Accounts approaches after a few glasses of mulled wine.”

Categories: science, sex